CPC Campaign Kaise Banaye
Lekhak: CPAlead
Updated Sunday, August 27, 2017 at 1:30 PM CDT
CPC campaigns advertisers ko turant mobile CPI offers aur CPA offers par traffic drive karne ki ijaazat dete hain bina kisi traffic ka intezaar kiye. Publishers apne monetization tools par CPC campaigns ko pasand karte hain kyunki unhe per click basis par unke traffic ki performance ke liye pay kiya jata hai. Iska natija yeh hai ki CPAlead mein CPC campaigns zyada traffic aur higher quality traffic hasil karte hain kyunki publishers in tarikon ke campaigns chalana pasand karte hain.
Yeh sabse attractive option hone ki wajah se high quality publishers ke liye, CPC bhi frauders ke liye sabse attractive option hai. CPAlead par hum click fraud ke bohot kam incidents dekhte hain kyunki har click ko 20 se zyada quality checks ke saath scrutinized kiya jata hai. Hum apne advertisers ko yeh batane mein khushi mehsoos karte hain ki hum click fraud ko eliminate karne ke liye har ek type ki check kaise karte hain, lekin phir hum publishers ko buri niyat ke saath yeh fraud checks kya hain yeh bhi bata rahe hote hain. Yeh kehne ke baad, hum apne fraud prevention measures share nahi karenge.
Fraud prevention ke alawa, hum CPC advertisers ko yeh option bhi dete hain ki woh kisi bhi traffic source ko disable kar sakte hain jo unhe pasand nahi hai aur naye traffic sources ko bhi limit kar sakte hain jitna traffic woh bhej sakte hain. Yeh CPC advertisers ko raat ko aaram se sohne mein madad karta hai yeh jaan kar ki koi undesirable traffic source unka poora budget khatam nahi kar sakta.
CPC campaign banana ek minute se kam time le sakta hai, aur sabse achi baat yeh hai ki postback set up karna zaruri nahi hai.
Become a CPAlead CPC Advertiser
CPC campaign banane ke liye, aapko ek CPAlead advertiser account banana hoga. Agar aapke paas pehle se CPAlead publisher account hai, toh yeh step zaruri nahi hai. CPAlead ke liye sign up karne ke liye, please Signup as a CPC Advertiser.
Jab aapka account bana liya jata hai, toh apne CPAlead account mein advertiser ke roop mein login karein.
Creating a CPC Campaign
Ab jab aap apne CPAlead Advertiser account mein login hain, aap apna CPC campaign banana shuru kar sakte hain. Left menu mein, CAMPAIGNS option par click karein phir CREATE NEW CAMPAIGN chunen. Aap campaign creation page par pahunch jayenge jaisa niche dikhaya gaya hai.
Campaign Type
Pehla option jo aapko diya jayega woh campaign type select karne ka hai. Drop down menu se CPC select karein. Agar aap CPA ya CPI campaign set up karna chahte hain aur sirf installs aur conversions ke liye pay karna chahte hain, click here for instructions on how to create a CPA campaign ya click here for instructions on how to create a CPI offer. Aapka offer CPA campaign ya CPI offer ke roop mein set up karne ka downside yeh hai ki traffic hasil karna mushkil hai.
Status
Apne campaign ka status select karein. Jaise hi yeh humare staff dwara approve hota hai, yeh wahi status hoga. Hum recommend karte hain ki status ko ACTIVE rakhein taaki aap turant approval par traffic hasil karna shuru karein.Name Yeh naam sirf aapke apne reference ke liye hai. Is naam ko koi aur nahi dekh sakta, toh isse aap jo chahein bana sakte hain.
Campaign URL
Jab koi aapke campaign par click karta hai, yeh woh URL hoga jahan woh redirect hoga. Yeh aam tor par CPA ya CPI offer URL hoga jo aapko affiliate network se mila hai. Advanced users ke liye, agar aap ek 3rd party tracking platform jaise Voluum ka istemal kar rahe hain, toh aap hamara macro {cost} use kar sakte hain jo aapko per click charge ki gayi rakam report karne mein madad karega aur macro {traffic_id} ko click ke traffic source ko track karne ke liye. Humne haal hi mein {publisher_id} bhi add kiya hai taaki aap publisher ID track kar sakein jahan se traffic aaya. Note: Ek publisher ke paas 10 ya usse zyada traffic IDs ho sakti hain kyunki hum har tool ke liye ek naya traffic ID banate hain jo publisher ads serve karne ke liye banate hain.
Yahan ek misaal hai ki aap macros kaise use kar sakte hain: http://example.com/page.php?subid1={traffic_id}&subid2={publisher_id}&cost={cost}
Title
Yeh aapke campaign ka headline aur title hai. Iska goal yeh hai ki aap aisa title banaye jo clicks ko attract kare. Yeh yaad rakhein ki aapka CPC campaign doosre CPC campaigns ke sath display hoga, toh aap chahte hain ki aapka standout ho. Misal ke taur par, 'Amazon' ke bajaye aap '$500 Amazon Gift Card' use kar sakte hain. Yeh aapke offer ko visitors aur traffic ke liye zyada attractive bana dega.
Description Line 1 aur Description Line 2
Description offer ko describe karta hai. Toh upar diye gaye misaal mein, hum Description Line 1 par keh sakte hain 'Is survey ko complete karein' aur Description Line 2 par 'jeetne ka mauka'. Description continuous format mein display hota hai, bilkul Google Adwords ke campaigns ki tarah.
Image Creative
Yeh image aapke campaign ke Title aur Description ke sath display hogi. Image upload karne ke liye, sirf apni image ko is square par drag aur drop karein. Aapko zoom in ya zoom out karke apni image crop karne ka option milega. Hum lagbhag kisi bhi image size ko accept karte hain. Yeh sunishchit karein ki aapki image visitors aur traffic ko attract karne ke liye kaafi attractive ho. Iska goal yeh hai ki log aapke campaign par click karna chahein. Jitni behtar image, title, aur description, utne zyada clicks aapko milenge. Neeche kuch misaal hain ki aapka CPA offer publisher ke monetization tool par kaise dikh sakta hai:
Examples of CPC Offers
Niche kuch misaal hain ki kaise CPA offers CPAlead Publisher Monetization Tools par dikhaye jaate hain. Yahan aapko banner ads aur offer wall examples dikhayenge. (Not pictured hain interstitials, pop unders, push ups, content lockers, direct promotion links, aur superlinks)
Banner Example Showing 6 CPC Offers
Banner Example Showing 1 CPC Offer
Kripya dhyaan dein ki CPC offers virtual currency offerwalls par nahi dikhte. CPC offers sirf un monetization tools par dikhte hain jo visitor se poochte hain ki woh ek ad option chunen ek list se aur non-incentive tools par jaise banners aur interstitials.
GEO Targeting Type
Yahan aap un deshon ka type select kar sakte hain jise aap apne campaign ke liye target karna chahte hain. Aap country, continent, ya price tier ke hisab se select kar sakte hain tier 3 sabse lowest cost hai sirf 3 cents per click.
Country Targeting
Jis GEO Targeting Type ko aapne upar select kiya, uske aadhar par aapko un deshon ki list dikhayi jaayegi jahan aapke campaigns dikhaye jayenge. Is list se kisi bhi country ko add ya remove karne ke liye aap swatantra hain.
Device Targeting
Yeh un device types hain par aapka campaign dikhayi dega. Kuch advertisers har device option ke liye alag campaign banana pasand karte hain, lekin aap apne campaign ke liye teenon devices jo Desktop, Android, aur iOS hain unhe bhi select kar sakte hain.
Run Campaign
Yeh aapko yeh chunne ki ijaazat deta hai ki aapka campaign kis waqt chalega. Default roop se aapka campaign din ke 24 ghante chalega.
Max Bid Price
Yeh wahi jagah hai jahan aap per click pay karne ke liye maximum amount set karte hain. Kai instances mein, jo price aapko click par charge kiya jata hai woh aapke max bid se kam hoga. Kuch tools jaise pop under sirf aapke bid price ka 6% hi charge karte hain har pop par. Agar koi tools hain jahan aap nahi chahte ki aapka campaign dikhai de, toh aap unhe disable kar sakte hain jaise hum niche discuss karte hain.
Daily Budget
Yeh har din aapka maximum amount hai jo aap pay karenge. Hum recommend karte hain ki pehle aap hamare traffic ko test karein. Agar aap result se khush hain, toh phir amount ko badha sakte hain.
Managing CPC Traffic Sources
Jabki hum automatically bad / fraudulent traffic sources ko remove aur prevent karte hain, aapko kuch traffic sources mil sakte hain jo aapke promote kiye gaye campaign ke liye compatible nahi hain.
Apne CPC sources manage karne ke liye, left menu mein SOURCES option par jaakar CPC Sources select karein.
Yahan ek poora video tutorial hai ki aap apne CPC traffic sources ko kaise manage karein. Hum video dekhne ki salah dete hain, phir padhte rahein.
Link to Video
Is page par, aap us CPC campaign ko select karein jiska aap traffic sources manage karna chahte hain.
Jab aap apna campaign select kar lete hain, aapko un traffic sources ki list dikhayi jaayegi jo aapke campaign par clicks bheje hain. Aap kisi bhi traffic source ko kisi bhi samay disable kar sakte hain, aur aap in teen options ka use karke traffic sources ko automatically limit bhi kar sakte hain (yeh sirf Advanced Users ke liye recommend kiya gaya hai).
Only Use Favorite Traffic Sources
Agar enable kiya gaya, toh aapka campaign sirf aapke favorite traffic sources par chalega, isay whitelist bhi kaha jata hai. Kisi traffic source ko favorite banane ke liye, traffic ID ke bagal mein star icon par click karein. Yeh yaad rakhein ki traffic source numbers aapke campaign ID, unka publisher ID, aur un tool ke combination se bante hain jo woh aapke offer ko promote karne ke liye istemal karte hain. Iska matlab hai jab aap kisi traffic source ko favorite karte hain, toh aap asal mein publisher aur unse judi saari traffic IDs ko favorite kar rahe hain. Agar aap ek naya campaign chala rahe hain aur aap sirf apne favorite traffic sources ka istemal karte hain, toh aap naye traffic IDs dekhenge lekin nishchint rahein yeh naye traffic IDs hain jo aapke favorite publishers se judi hain.
Auto-Deactivate by Cost
Yeh option traffic sources ko automatically deactivate karega jo aapke dwara specify kiye gaye cost se upar chale jaate hain jab se yeh feature enable kiya gaya hai. Misal ke taur par, agar aap is value ko $10 set karte hain, iska matlab hai koi bhi traffic source jo $10 se upar chale jaayega woh automatically deactivate ho jayega. Yeh aapko un traffic sources se bachata hai jo aap nahi chahte jab aap door hain.
Auto-Deactivate by Profit Margin
Yeh option automatically un traffic sources ko deactivate karega jo profitable nahi hain, jab se yeh feature activate kiya gaya hai. Is feature ka istemal karne ke liye, aapko ek tracking pixel set up karna padega.
Jab tracking pixel set up ho jata hai, aap specify kar sakte hain ki har traffic source ko kitna required profit margin percentage banana chahiye. Agar koi traffic source aapke profit margin se neeche girta hai, toh woh deactivate ho jayega. Misal ke taur par, agar aapke pixel ki conversion value $3.00 hai aur aap profit margin ko 20% set karte hain, toh har traffic source ko har $3 kharch par kam se kam $3.60 generate karna hoga warna traffic source auto-deactivate ho jayega.
Kripya dhyaan dein ki saare NEW traffic sources ko profit kamane ka mauka diya jayega. Agar koi naya traffic source aapke pixel ki conversion price se zyada ho jata hai, toh yeh automatic roop se band ho jayega chaahe aapka set profit margin kuch bhi ho.
Disable New Traffic Sources for 24 Hours
Yeh option aapka campaign kisi bhi naye traffic sources par 24 ghante tak dikhne se roke dega. Is waqt ko renew karne ke liye, bas is feature ko off karen phir se on karen.
CPC Traffic Types
Default roop se, aapka CPC ad sabhi traffic types par dikhayi dega. Kabhi bhi, aap koi bhi traffic type ko disable kar sakte hain agar aapko lagta hai ki yeh aapke campaign ke liye incompatible hai. Neeche un monetization tools ke types hain jahan aapka CPC ad traffic hasil karega. Kisi bhi traffic type ko disable karne ke liye, CPC TRAFFIC SOURCES page ke upper right corner mein TOGGLE TRAFFIC TYPES yellow button par click karein.
Banner CPC Traffic
Aapka ad 15 se zyada alag alag banner sizes par dusre ads ke sath dikhayi dega. Aap sirf tabhi pay karenge jab koi aapka ad dusre ads mein se choose karega.
Interstitial CPC Traffic
Ek interstitial ek timed ad hai (aam tor par 6 seconds) jo website par click hone ke baad dikhayi deta hai. Visitor apne device aur location ke liye targeted ads ki list dekhega aur ek countdown timer. Agar visitor kisi ad mein interested nahi hai, toh interstitial band ho jayega.
PushUp Ads CPC Traffic
Push up ads visitor ki location aur device ko detect karte hain, aur agar yeh aapke ad ke criteria se match karte hain, toh yeh aapka ad ek prompt ke andar dikhate hain. Agar visitor OK par click karta hai, toh woh aapke ad par chala jayega, agar woh cancel par click karega, toh woh prompt ko band karke website par chala jayega.
Ad Wall / Content Locker CPC Traffic
Ad wall (jise content locker bhi kaha jata hai) website ke visitor aur location ko detect karega, aur agar yeh aapke ad ke criteria se match karte hain, toh yeh aapka ad un dusre ads ke sath dikhayega jo same criteria ko match karte hain. Visitor ko sirf 1 ad choose karna hoga website ko unlock karne ke liye jise woh access karna chahte hain. Agar visitor aapka ad choose karta hai, toh tab aap apne set bid price ka payment karenge. Yeh option soft-incentive mana jata hai kyunki visitor se sirf ek ad se interact kar
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